The no-nonsense local website checklist (Palm Harbor edition)

Use this checklist before you redesign — or before you hire anyone.

Must-haves

1. Clear offer above the fold — what you do + who it is for
2. One primary CTA — Call / Book / Get a quote
3. Mobile speed — under ~3 seconds on mid-range phones
4. Service pages — not just a homepage paragraph
5. Town mentions that are true — Palm Harbor, Tarpon Springs, etc., where you actually serve
6. Proof — reviews, before/after, team, licenses
7. Contact that works — click-to-call, short form, or booking
8. Tracking — at least basic analytics + conversion events

Nice-to-haves (after the basics)

• Blog/memo content for AEO
• Online booking
• Chat widget (only if you answer it)
• Multilingual pages if your market needs them

Red flags on agency proposals

• 12-week “discovery” before design
• No ownership of your domain/hosting
• SEO promises without a content plan
• Template farms with stock photos of another city

Want a teardown?

Bring your current URL to a call. We will tell you what to fix first — even if the answer is “keep the site, fix the CTA.”